Negotiation Process Assignment Example | Topics and Well Written Essays - 1500 words

Negotiation Process - Assignment Example The potential process for carrying out the negotiation activity to generate a win-win situation for the two parties would also be reflected while the different drawbacks relating to the meeting of the negotiation process and ways of countering such would also be rightly dealt with in the paper. A key approach pertaining to the negotiation process that would contribute in researching the negotiators of the government and the potential of government’s operation related to the development and procurement of GPS product can be identified as the Integrative or the Interest-Based Bargaining approach. The Interest-Based Bargaining Approach contributes in generating a collaborative approach such that both the parties to the negotiation aim in understanding others’ needs to help in generating a win-win situation. Use of Interest-Based or Integrative Bargaining approach helps in building of trust between the different parties to the negotiation process such that the same helps in understanding the interests and potential of the other party to the negotiation agreement (Spangler, 2003). Garmin Ltd. operating in United States can be considered as a key competitor relating to the production of small GPS Guidance Equipment. The GPS Products produced by the company contribute in providing street navigation advantages for automobile and motorcycle drivers. Similarly the company also provides navigation facilities for trucks and also helps in planning for trips. The GPS products contribute in generating effective navigation facilities in terms generating effective information and 3D imagery pertaining to landmarks, important buildings and also street names. GPS products produced by Garmin Ltd. are enabled with speech technology and also help in generation of real maps helping in generating effective directions to the drivers. Similarly the GPS products are also enabled with effective features that get linked to