Motivation and psychological contact on Media Company in China Essay

Motivation and psychological contact on Media Company in China - Essay Example Extrinsic motivation is external and involves employee’s rewards such as money and grades. Psychological contract refers to the existing mutual beliefs, perceptions and informal obligations between the employee and an employer. It is different from the formal written employment contract which generally identifies mutual duties and responsibilities. This paper seeks an understanding on the motivation and psychological contract among employees in China Digital Media Corporation. China is in the process of transforming its broadcasting policy that includes; conversion of television services from analogue to digital broadcasting system nationwide, improvement of the broadcasting policy and administration, reorganizing different companies which belong to the state into corporations which are market driven, and allowing foreign investors to participate in some specific areas in the media industry. Considering the above changes, China Digital Media Corporation main focus is to capita lize on the opportunities resulting from the expansion of broadcasting media and cable TV industry in china. To successfully attain this, the media company will need to motivate its employees and have an appropriate psychological contract in place. The workforce plays a key role in the achievement of established goals of the company. According to Costigan, et. al. (1998), motivation is a cognitive decision making process which initiates, energizes, directs and maintains a behaviour which is goal oriented. Motivational process begins with physiological or psychological need through which behaviour or drive aimed at a goal is activated. Managers, expect increased qualitative productivity from their employees. Employee’s behaviour is greatly influenced by their working environment. Individuals are motivated to work by different motivational factors. These include monetary factors such as; salaries and wages, bonus and incentives. There are also other non-monetary factors which i nclude; an employee status or job title, appreciation and recognition, delegation of authority, proper working conditions, job security, workers participation, cordial relations, good superiors, provision of training, proper job placements and promotions, good performance feedback, provision of welfare facilities and flexibility in the working hours. Motivation is of great importance to an organization in that; it increases efficiency, reduces absenteeism and employee turnover, improves the corporate image, improves employee’s morale, reduces accidents and facilitates initiative and innovation. China Digital Media Corporation will have to consolidate different motivational theories and models that influence employee’s motivation. Employees have varied needs depending on their demographics, circumstances, aspirations, affairs and personalities. Hygiene factors are important in that they eliminate job dissatisfaction. Employees in the media company expect to work in an e nvironment that is conducive, pleasant, respectful, productive, and promotes teamwork. For the media company to boost employee’s motivation, there has to be motivators such as interesting work, recognition, sense of achievement and advancements. In addition, employees should be treated fairly and be rewarded accordingly for their efforts. Perception of inequity among employees in the company results in poor inputs, and even others leaving the organization. Supervisors should also be keen to provide performance feedb